Data Scientists help companies make better decisions, maximize results, and make deeper connections with their customers. Technology has given companies access to massive amounts of consumer data like demographics, buying habits, and geography. Data scientists analyze this information to uncover insights in areas like marketing, product development, sales, and development. This relatively new career path is essential to businesses both large and small. To become a data scientist, you should have a background in modeling, data mining, computer technology, operational research, and statistics.